Anybody heard of a site called Love That Poker!?

Apparently ALL of the games are free. The ring/cash games and sit-n-go's are the equivalent of play money tables, but you can use the points to enter daily $50 freerolls, qualify for weekly $500 freerolls or monthly $5000 freerolls. They don't ask for a credit card, registration is simply giving a sign-in name and a pword, and there's no download. Only drawbacks I see so far is I don't know exactly how the payout system works, as I've only been on there a day and haven't made any money yet, and the traffic is very low so the game selection is limited (there are usually only 2 7 card stud tables and 2 Omaha tables going, maybe 5-10 Texas Hold Em tables, only half of which are no limit, and sit-n-go's take about 15 minutes to round up 6 players). Other than that, there's no catch that I'm aware of. If you've heard anything about this site, let me know.